Why Corporate Copyeditors Are in Demand

As I considered my next career move, I became intrigued by the increasing demand for corporate copyeditors. It’s an essential role in media and publishing, so it makes sense that brands and organizations are finally catching on. Why now? There are three primary driving forces behind the demand for this skill: 

1.     Volume of content: Take a moment to consider the volume of branded material you read daily: websites, product packages, social posts, press releases; the list goes on. Brands and organizations publish a staggering quantity of content at speed, which can contribute to gaps in quality control throughout the content creation process.

2.     Customer behavior: The average time consumers spent with digital media per day as of 2020 was a whopping 470 minutes (nearly eight hours)—a number that’s expected to increase by 2023.* Customers form opinions and make purchase decisions based on this content, meaning brands can’t afford to leave a bad impression due to sloppy grammar mistakes.

3.     Everybody writes: Today’s lean teams and fast timelines mean that writing public-facing material is not solely the onus of copywriters anymore; marketing, communications and sales teams are also responsible for producing top-notch content such as prospect emails, press releases, social posts, sales presentations, and investor decks. This highlights the need for eagle-eyed copyeditors to ensure all written communication follows brand tone, is clear, and is error-free.

Companies are realizing that copyeditors offer a unique skill set and necessary support for strapped marketing, communications, and sales teams. Already busy copywriters and marketers can’t (and shouldn’t!) do it all.

I would love to discuss how I can support your teams via freelance corporate copyediting services. Please contact me here.

1.     Statista, “Time spent per day with digital versus traditional media in the United States from 2011 to 2023.” Accessed August 10, 2022. https://www.statista.com/statistics/565628/time-spent-digital-traditional-media-usa/