The project: Revise the home and process pages for a medical lighting design company to streamline the information and make the benefits more clear to key audiences.

The approach: I used AI-generated B2B audience personas to identify the needs of individuals looking for medical lighting design support. I also researched competitors to see how they presented the information and incorporated key terms for SEO visibility.

The result: An optimized homepage that clearly communicates the benefits and potential outcomes of working with this renowned medical lighting device company.

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