The project: Create new website copy for a virtual reality (VR) startup whose audience includes educators and administrators, as well as investors. Share the benefits of leveraging VR technology in the classroom to encourage click-throughs for more information.

The approach: I used AI-generated audience personas to understand the needs and attitudes of educators and administrators around VR technology in classrooms, including motivations and barriers to adoption. I used this information to communicate how the organization creates a streamlined path to adoption for the target audience. Included throughout are opportunities to click for more information.

The result: A comprehensive website that allowed the startup to effectively communicate the benefits of its product to the target audience, as well as a comprehensive site to share with current and potential investors for funding opportunities.

Click on the image to see all website content ->